Media Releases
2 June 2003
Brand Building Theme Boosts Wine Marketing Conference
With the strengthening Australian dollar, a tough global economy and a rationalised retail sector, it's not surprising that brand building is foremost in most Australian winemakers mind. Which is why there has been an unprecedented response to the branding theme of the 2003 ANZ Australian Wine Marketing Conference to be held in Adelaide on July 28 & 29. »» more
15 April 2003
Global Wine Vision Provides Reality Check At Australian Wine Marketing Conference
Global wine companies of the future will rival Heineken and Smirnoff in size, will be focused on premium wine sales rather than cask or 'jug' products, will have market capitalisations of $8 to $10 billion and will be able to seize more than 20% of the world's commercial premium wine segment in their own right. »» more
26 March 2003
Branding extends wing span of Australian wine
The man who gave Red Bull its wings will give Australia's winemakers and marketers tips on the importance of brand positioning at the Third ANZ Australian Wine Marketing Conference - "Good Wine is Not Enough: The Benefits of Branding" - to be held in Adelaide from July 28 to 29. »» more
13 December 2002
2003 Wine marketing conference to focus on the benefits of branding
Winemakers and marketers who believe that export and domestic sales success is simply a matter of producing a good quality wine, should think again. In the current "cut-throat" marketplace - both domestic and international - Australian wineries need to focus on branding strategies which strengthen their point of difference on bottle shop shelves. »» more